Why simplicity is crucial to rebranding

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DOMAINING NEWS

Why simplicity is crucial to rebranding. Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as … The post Why simplicity is crucial to rebranding. appeared first on Media Options. MediaOptions.com

The Greatest Domain Stories of all time – Part 1 Today we are going to take a trip back to the past, a time before anyone knew Rosener, Berkens or Schilling. A time when many corporations, especially those outside of the tech sector did not know if they should even grab a domain name. According to Wired Magazine only one-third of the Fortune 500 had registered […] MorganLinton.com

Two-Letter .Com Changes Hands for $650,000 to Take Top Spot on This Week's Sales Chart When a two-letter com changes hands you can count on the deal coming with a high price tag. The latest example of that is a $650,000 transaction that sent another one of those prime assets to a buyer in China. Four of the year''s eight biggest sales have now been two-letter .coms. DNJournal

Wired.com: .Com Is The Choice of VC Backed Startups Wired.com just published a post entitled “Why .Com is the Venture Capital Community's Power Player” highlighting the use of .Com by VC backed startups. “In a recent essay, Paul Graham, venture capitalist and co-founder of the Y Combinator seed capital firm said, "The problem with not having the .com of your name is ... The Domains

What Did You Miss? The Best Domain Stories From Summer Summer is traditionally a slow period for domain name investing, since many investors take time off to enjoy the season with family and friends. Throughout the summer, we published some fantastic interviews and some breaking news stories that you may have missed, so here is a look at some of the stories that we released over the summ... NamePros.com

That time ICANN almost came up in a presidential debate Russia, China, inventing the internet, losing control…but Trump leaves it there. Last night’s presidential debate between Donald Trump and Hillary Clinton certainly was spirited. And there was a brief moment where it looked like the ICANN/IANA transition might be mentioned, at least at a high level. My ears perked up when... Domain Name Wire

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